
India's fastest growing Marathi portal, esakal.com is the
largest Marathi community on the web. The portal is a
venture of Sakal papers, Pune, India. Effectively listed and
promoted across all global and India centric search engines
and online directories, esakal.com is listed in the top on
all relevant search engines and directories for more than a
year now, and enjoys more than 2.2 million page views at the
end of the eighth quarter of its operations.
We established a unique brand positioning with regard to the
highly niche audience esakal.com caters to. Working on
setting up of networks across Marathi communities world
over, mailing, newsletter branding, online events were
strategized.
Online
presence in the form of effective search engine
registrations, result in 70% of international visitors to
the site. The site has been effectively listed and branded
on keywords such as 'Marathi news'
Looking at the culture of the audience that esakal.com caters
to, effective promotions and brand strategies have been
successfully worked out on the festive occassions of
Holi, Diwali, Independence day, etc., bringing to every
Indian anywhere in the world, a touch of Nostalgia on
eSakal.com
Admoves consulted in customization of features on the site, with the
aim of personalization and services integration for the
future.